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Rodan + Fields To Shift Away from Multi-Level Direct Selling Model

New model designed to streamline the customer and consultant experience and "unlock" growth begins September 1.

Dermatologist-developed skincare brand Rodan + Fields says it is simplifying its business model to “unlock growth and reach new customers.” Starting Sept. 1, the company will move away from the multi-level direct selling model to streamline the customer and consultant experience. This new model—which officials said will be supported by a broader array of marketing and advertising across traditional channels and social media to complement consultants’ advocacy—will better pos...

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